WHY YOUR BRAND
NEEDS TO INVEST
IN SOCIAL MEDIA?
Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
1. IT IS COST EFFECTIVE
You can post as many updates you want. Every single update is free to share. It's a realistic option to combine with other marketing tactics for a comprehensive strategy.
2. IT PROVIDES AUTHENTICITY
Users know when they see an ad, someone is trying to sell
them something. Through non-paid updates, brands can provide a genuine look into what defines the organization
3. IT COMPLIMENTS ADVERTISING
Research shows 81 percent of consumers research a business on the internet before buying
While running ads, update your page with interesting, quality non-paid content.
4. IT FOSTERS YOUR CREATIVE VOICE
It's a fantastic forum for exploring your brand's voice and creativity.
5. IT PROVIDES A FORUM FOR CUSTOMER CARE
63% of users expect customer service via social media
90% of users contact brands directly via social media
More than 1/3 of people turn to social media to voice customer service concerns
By posting at least one update a week, you show consumers you're active an engaged, and much more likely to provide the help they need.
6. IT BUILDS ENGAGED COMMUNITIES
Through regular updates users learn about your company. When a follower interacts, their social contacts see they endorsed your company. Over time, engaged community builds on itself in ways ads simply can't.
7. IT HELPS SEARCH ENGINE OPTIMIZATION
Updating profiles regularly can help you show up in relevant search results.