Marketing strategy

is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers

Things to include when creating your marketing strategies

1. AUDIENCE

Who are you targeting with this strategy? The more specific you can get, the better. Your audience should align with the group your business is targeting (prospects, current customers etc.

2. GOALS AND OBJECTIVES 

What are you trying to achieve? Do you want to increase web traffic, acquire more users, drive revenue, or grow some other area of your business? This will help guide the programs and projects you prioritize for the strategy.

3. CHANNELS

How will you reach your target audience? You need to know where they spend their time, how they like to consume content, and how they like to be marketed to in order to effectively reach and influence them.

4. METRICS

How will you measure the effectiveness of this strategy? Identify the numbers you need to hit to move the needle and achieve your business goals.

5. BUDGET

There is always a cost when executing work. It can be in the form of money, resources, or time. Make sure to take all of this into account so you can accurately ensure the results are greater than the cost to achieve them.